Here’s how we approach filming events (and why it works)
Most filming teams arrive on the day and “see what happens.”
At Soul Media, we do the opposite: We build a filming structure around your marketing goals first.
Here’s a look at how our process works.
- We start with purpose, not cameras
Typical questions we ask organisers:
• What is your main goal for this event?
• Who is your ideal attendee next year?
• What does success look like in 12 months?
• Do you need sponsor content?
Our filming approach is built around those answers.
- We film for multiple formats simultaneously
We don’t just record the event. We record:
• Landscape for YouTube, Linkedin & Websites
• Portrait for social media
• Tight shots for ads
• Wide & aerial shots for scale & credibility
• B-rolls for future usability
• Interviews and video bytes from audience, exhibitors and top stake holders.
So your content is ready for every platform - any time.
- We stay unobtrusive & efficient
Our setup is designed to:
• Not block views
• Not disturb speakers
• Not distract attendees
• Still capture authentic energy
Most organisers tell us: “I forgot you were even there — in a good way.”
- We deliver content that actually gets used
There’s no point delivering footage that sits on a hard drive.
We coordinate files so they’re ready for:
• Social posting
• Sponsor sharing
• Website use
• Email campaigns
• Same day promotions
• Future promotions
Practical. Usable. Value-driven.
Your event already takes months of planning. The content should work just as hard as you do.
If you’d like to discuss how we can support your next event — feel free to get in touch.
Rooh Yaseen
Founder / Director
