Why Every Business Needs a Brand Video

When you're building a business—whether you're just starting out or scaling up—telling your story well matters. People don’t just buy what you sell; they buy into who you are. That’s where a brand video comes in. It’s not just a nice-to-have—it’s a powerful tool that helps introduce your brand, build trust, and connect with your audience on a deeper level.

What is a brand video? A brand video is a short, engaging video that tells people what your company is all about. It’s usually one of the first pieces of content people will see when they land on your website or social pages. It can cover your mission, what makes you different, who you serve, and why you do what you do. Think of it as your digital handshake.

Builds trust faster Video is one of the most effective ways to build trust quickly. Seeing real people talk about why they started the company or what the team is passionate about helps humanize your brand. In a world full of faceless ads, a sincere brand video helps you stand out and feel more authentic.

People are more likely to buy from brands they trust. In fact, according to research, 81% of consumers say that brand trust is a deciding factor in their buying decisions.

Great for your website and SEO Adding a brand video to your homepage or landing page can help keep visitors on your site longer—and that’s a good thing. Not only does it give them a quick and engaging way to learn about you, but it also sends positive signals to search engines.

Video can improve your SEO rankings, especially when hosted on platforms like YouTube and embedded on your site. It also makes your site look more polished and professional, which can leave a lasting impression.

Helps with social media and ads Once you have a great brand video, you’re not limited to just putting it on your homepage. You can repurpose it across social media, email campaigns, presentations, or even run it as a short ad. Video content consistently outperforms other types of content when it comes to engagement.

Whether it’s someone scrolling through Instagram or pausing mid-feed on LinkedIn, a strong brand video grabs attention and delivers your message in seconds.

It's your story, your way A brand video isn’t about following a script or trend—it’s about capturing what makes your business unique. That might mean showing behind-the-scenes clips, featuring your team, highlighting your workspace, or simply talking directly to your audience.

The beauty of video is its flexibility. You don’t have to be perfect or overly polished. In fact, the more real and relatable your video feels, the better.

It keeps working for you Unlike one-time campaigns or ads that expire, a brand video becomes a long-term asset. It can live on your site, be shared at events, included in investor decks, or shown to new hires during onboarding. It’s a piece of content that keeps giving back over time.

In summary If you're just getting started with video content, a brand video is the best place to begin. It introduces your business in a human, memorable way—and gives potential customers a reason to care.

And the good news? You don’t have to figure it all out on your own. If you're thinking of creating a brand video, we can help guide you through the process—from planning to shooting to editing—so you end up with a video that truly represents your business.

Need help creating your first brand video? We’d love to hear your story and help you bring it to life. Get in touch with us today and let’s get started.