Why Trust Us? A Note on Working Together.
I’m sharing this because I believe strong events are built through trusted relationships — not cold transactions. Soul Media operates with defined standards, a long-term outlook, and a clear understanding of what reliable event media requires. What I’m looking for at this stage isn’t scale — it’s alignment with people who understand the event industry and value doing things properly.
Who We Are
Soul Media is a London-based media production company focused on large-scale expos, conferences, and trade events. The company is led by a founder with formal training in mass communication and cinematography, combined with hands-on experience working in live event environments. I personally oversee planning, crew selection, and on-site execution because, at live events, accountability matters. Every event we take on is treated as a high-pressure production where reliability, awareness, and judgement are just as important as camera quality. This isn’t a side venture or a short-term play — Soul Media is being built as a reliable, long-term partner to event organisers. Our focus isn’t just on creating strong visuals; it’s on removing risk for organisers.
The Gap We See in the Event Industry
Most organisers understand the importance of media coverage, but it’s not always treated as a strategic component. Media teams are often booked months in advance, yet content planning rarely goes deep enough to maximise post-event value. The real risks aren’t always obvious:
- Missing key speakers or VIP moments
- Inconsistent coverage across long show days
- Limited usable content for sponsors after the event
- No contingency if a crew member or piece of equipment fails When these things go wrong, the cost isn’t just visual — it affects reputation, sponsor confidence, and future event sales.
How We Operate Differently
Our approach is built around preparation, reliability, and situational awareness.
- We plan coverage around:
- Event flow and critical moments
- Sponsor and exhibitor visibility
- Footfall, scale, and atmosphere
- Content that serves post-event marketing — not just archives Operationally, this means clear crew roles, backup thinking, and a calm, professional presence on the floor. The aim is always to reduce pressure for organisers — not add to it. Strategic Value (Before, During & After) While reliability is the foundation, we also help partners extract more long-term value from their events.
Before the event:
- Aligning coverage with marketing and sponsor priorities
- Identifying must-capture moments
- Planning for same-day and post-event usage
During the event:
- Capturing scale, energy, and engagement
- Monitoring movement, networking, and key interactions
- Producing social-ready content where required
After the event:
- Delivering content that supports future ticket sales
- Sponsor reporting and visibility
- Ongoing marketing assets, not just archives This ensures the event continues to work long after it ends.
Real-Time Content Delivery
Where required, we also support same-day content delivery, allowing organisers to publish while the event is still live.
This can include:
- Opening-day highlights
- Social media–ready clips
- Content for sponsors or internal teams Used correctly, this increases visibility, engagement, and perceived scale of the event in real time.
Our Background & Experience
Since launch, Soul Media has been supporting conferences and expos including:
- London Biotechnology Show 2025
- World Travel Market (WTM)
- MRO Europe
- Capacity Europe
- Other UK-based conferences and industry exhibitions
Each project strengthens our operational systems — not just our portfolio.
Rooh Yaseen
Founder / Director